What we actually do
Our marketing work is a short list, on purpose. Every item is something a customer can see and act on:
- Google Business Profile. Correct hours, services, photos, and Q&A, kept current. For local work this one asset matters more than everything else combined.
- Reviews. Asking at the right moment, answering every one. AI drafts the replies in your voice; you approve them in a weekly batch that takes about twenty minutes. Our review workflow piece walks through the whole system.
- Lead follow-up. Instant replies to every form and missed call, so the marketing you already do stops leaking. This is where most of the money hides.
- Content drafts. A month of posts drafted from your real jobs and photos, ready for your approval. Nothing generic, because generic is worse than silent.
What we do not do
Just as important. We do not run your credit card through ad platforms with a shrug. We do not buy directory listings, stuff keywords, or post content that reads like a robot wrote it, because increasingly a robot did. If paid ads make sense for your business, we will help you set them up carefully and cap the spend; if they do not, we will tell you to spend the money on a better sign.
The monthly system
Everything above runs on one simple rhythm:
- Weekly, about twenty minutes: approve AI-drafted review replies and follow-ups.
- Monthly, about thirty minutes: approve the next batch of posts and check the numbers that matter (calls, form fills, booked jobs).
- Quarterly: a real conversation about what is working and what to drop.
You stay the voice of the business. The AI does the typing and the remembering.
What it costs
Marketing automation rides on the same structure as the rest of our work: a flat setup for the pieces you need, then a flat monthly plan that covers the drafts, the reminders, and the monitoring. No percentages of ad spend, no surprise invoices, cancel whenever you like. Everything lives in accounts you own.
Worth doing this week
Google your own business from your phone, the way a customer would. Look at your hours, your photos, and whether your last review got an answer. Whatever bothered you in that sixty seconds, call or text 617-398-0033 and we will fix that first. Or start with the bigger picture on our AI consulting page.